Zara Inverno 2016

I. About the Clothing Brand

　

Zara is one of the largest international fashion companies. It belongs to Inditex, one of the world’s largest distribution groups.
The customer is at the heart of our unique business model, which includes design, production, distribution and sales through our extensive retail network.
For more information, please visit the Inditex Group website: www.inditex.com

Works Cited （参考文献）

ttp://www.zara.com/?go=http%3A//www.zara.com/share/info/company-c11112.html

II. About the Designer

Amancio Ortega Gaona (Spanish pronunciation: [aˈmanθjo orˈteɣa ɣaˈona]; born 12 March 1936) is a Spanish business magnate. He is the founder and former chairman of Inditex fashion group, best known for its chain of Zara clothing and accessories retail shops.
He is currently the richest person in Europe, and the second richest person in the world, with an estimated net worth of US$72.8 billion as of 15 January 2017.

Works Cited （参考文献）

Wikipedia

III. My Reaction

A. Reaction Point - fashion design

• 定義  using fabrics of different colors, textures, and weights to create garments that people wear
• 例  Has to be right every time.
• 略  Zara's design is so cool.

B. Reaction Point - apparel

• 定義  clothing that serves as dress or decoration
• 例  Zara's products are supplied based on consumer trends.
• 略 I think trends are very important.

C. Reaction  Point - fabric texture

• 定義  how a fabric feels or looks
• 例  Zara's competitive advantage mainly revolves around the highturnover of its products, low level of inventory ,distribution system, and commitment of its employees as well asmeeting the consumer demands relating to fashionable clothes.
• 略 Zara has a low price strategy because they can use a lower coststructure than their competitors.

D. My General Opinion

      Zara is one of my favorite fashion brands.
      I like clothes and, not only a Japanese brand, wear the clothes of overseas various brands.
      When I went abroad sometime, I want to go to the head office.